Quite extraordinarily, online and retail outlets here in Australia are having ‘Black Friday’ sales.
Don’t misunderstand me, I am grateful for the percentage off (although, having said that, I’ve not purchased a single item in this sale). I’m just perplexed as to why we’re suddenly having Black Friday here. My understanding is that Black Friday follows Thanksgiving in America. The stores are all (mostly) closed on Thanksgiving, to allow families and friends to get together, eat a huge meal, and give thanks for…something. Not sure exactly. Sorry American readers. Black Friday is, I guess, kind of like our Boxing Day sales, particularly those of twenty-plus years ago. The doors to the store fly open and mad shoppers run inside in order to grab a bargain. Some goods are discounted heavily; some customers get crushed in the rush to get inside to snatch the stock with the biggest percentage off.
But we don’t have Thanksgiving here. So why do we have the sales on the day that follows Thanksgiving? Other than another marketing ploy, where society is encouraged to run headlong into rampant consumerism, I’m not sure.
Whatever floats your boat, I guess.
But does anyone’s boat really, actually, get floating over another sale?
My facebook feed is being flooded this time of year with a meme about Christmas. It’s this one:
Many people are tired of consumerism taking over what is supposed to be a time of relaxing with family. Most of us whine and complain about heading to the shops to buy more presents for people we hardly ever see, and in some cases, don’t even like. We struggle to find a gift for that person who has everything. And yet, and yet, more consumerism keeps flooding our lives.
What can we do about this? I’m not sure, to be honest. I guess we can follow what’s outlined on this list. I guess we live our lives with minimal attachment to the need for more material possessions. Let’s not be Henry David Thoreau, and live as hermits but maybe, just maybe, we could try to concentrate on others, help a friend—or even a stranger—in need, be grateful for what we have, and love. Always love.
What do you think?