He is bankrupt. His future destroyed.
Where did he go wrong?
Offered sole traders a franchise opportunity. Drew up marketing plans and content strategies.
After careful consideration, counselling and plenty of alcohol, he knows exactly where he went wrong: the business owners hesitated to approach new customers; they didn’t follow either the marketing plans or the content strategies. Shy. Too cautious. Entirely the wrong personalities to be in business.
But don’t worry too much on his behalf. He’ll be fine. He has the Toorak mansion, and a trust fund for the children. The cars, the property on the Mornington Peninsula and the apartment in Noosa.
He’ll bounce back. He’s an entrepreneur. The next big idea is brewing already and he’s on his way to the accountant to discuss plans.